Even a small business deservesthe business brain of a big one
Without a clear business horizon and a steady flow of customers, it doesn't stay only in the business. As owners we lose sleep, struggle to think ahead, the business doesn't grow and motivation wears down.
Ansora was built to take on a big part of this thinking and work
She knows your business
She cracks your customer value
She builds your customer journey
And creates, with you, marketing content that brings customers
You still need to be there
- To steer.
- To approve.
- To correct when needed.
- To bring your professional knowledge.
But you don't need to be your own strategic consultants, marketing managers, content writers and designers.
Ansora brings the ideas
- She words them.
- Designs them.
- And publishes them.
You go back to being a professional in your field and a business owner in your field. You just need to know how to operate Ansora.
Ansora is a team that works for your business
They all work from the same knowledge of the business, the same strategy, the same customer journey, the same goals, and in the same place. No coordinating between several vendors, no explaining your business from scratch every time, no starting every task from a blank page, and above all, no one doing "what everybody does" for you.
Let's get to know her a little
So why does anyone need this?
Because bringing in customers is getting harder. There is less money available in large parts of the market, many businesses compete for the same money, and customers want to do more than just check and compare.
That is why campaigns have worked less well in recent years. It's called a "customer journey", but we are on the journey with them.
And Ansora doesn't work on "I think so"
Marketing is a profession built on behavioral science
There are models, principles, theory, logic, and a deep understanding of human behavior. Ansora doesn't decide what to do by gut feeling, by a passing trend, or by what everyone is doing right now. She works from an organized professional framework, and relies on:
- Knowledge of behavioral science
- Decision-making models
- The logic of customer value
- Customer-journey principles
- A whole system of agents, each specializing in a different part of thinking and marketing
What it means
Not every idea is a good idea, as far as she's concerned.
- Not every post needs to be written.
- Not every channel suits every business.
- And not every message is right for every customer.
Ansora is meant to know how to ask why, to check what role an action plays within the plan, and to guide you from professional knowledge rather than guesswork.
And she learns your business too
Yes, at first we ask you a lot of questions
Ansora is a strategy and marketing system built specifically for small business owners, and she can't do a good job without knowing the business. We're pretty comfortable with that.
Ansora needs to know:
- What you sell, and to whom
- What matters to your customers
- What they say
- What makes them buy
- What products you have
- How you want to be perceived
- What content suits you, and what content you like
- And what you are trying to achieve
Then she keeps learning
- More information enters the business memory.
- More decisions accumulate.
- More content is created.
- More responses come in.
And the better Ansora knows the business, the better she can think for it.
What does Ansora do with all this knowledge?
Her goal is to work out with you what should lead a customer to the sale as an inbound organic lead. Not just seeing you, reading a post, giving a like... but going through a process in which they get to know you, understand what you do, recognize that the solution fits them, build trust, and finally reach out.
Ansora builds the journey, then guides you
Once the journey is built, she guides you on what to do:
- At which stage
- How often
- With which message
- And in which format
What does a day with Ansora look like?
You don't open a blank page every morning and ask what to post today. Ansora already knows the business, the audiences, the customer journey and what you are trying to achieve.
You enter the workshop:
- See what can be done.
- Pick a task, or ask her to think with you - Ansora brings an idea.
- You steer - she develops, words and designs.
- And you approve.
That is how marketing turns from one more task the owner has to remember into ongoing work that follows a plan.
